Who won the 2008 World Cup soccer game? What happened at the United Nations? How did t
Who won the 2008 World Cup soccer game? What happened at the United Nations? How did the critics like the new play? Just when an event takes place, newspapers are on the streets to give the details. Wherever anything happens in the world, reporters are on the spot to gather news.
Newspapers have one basic purpose – to get news as quickly as possible from their source, from those who make it to those who want to know it. Radio, television, and other inventions brought competition for newspapers, so did the development of magazines and other means of communication. However, this competition merely stimulated the newspapers to quickly make use of the newer and faster means of communication to improve the speed of their own operations. Today more newspapers are printed and read than ever before. Competition also led newspapers to branch out into many other fields. Besides keeping readers informed of the latest news, today’s newspapers educate and influence readers about politics and other important and serious matters.
Newspapers influence readers’ economic choices through advertising. Most depend on advertising for their very existence. Newspapers are sold at a price that fails to cover even a small part of the production cost. The main source of income for most newspapers is advertising. The success in selling advertising depends on a newspaper’s value to advertisers. This is measured in terms of circulation (发行量): How many people read the newspaper? Circulation depends, to some extent, on the work of the circulation department and on the services or entertainment offered in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s value to readers as a source of information about the community, city, country, state, nation, and world – and even outer space.
45.According to the passage, the basic purpose of newspapers is to ________.
A.cover the cost of production
B.inform. readers of the latest news
C.influence readers’ economic choices
D.educate readers about important matters
46.What does the author try to tell us in the first paragraph?()
A.Important events take place every day
B.Newspapers should give details to the public
C.Newspapers tell us what happens in the world
D.Reporters should go to the spot to collect news
47.Which of the following is a consequence of competition for newspapers?()
A.Newspapers serve other purposes than reporting news
B.Newspapers are read by less people than ever before
C.Newspapers have to have entertainment pages
D.Newspapers have to sell at a very low price
48.The most important factor in selling newspapers successfully is to ________.
A.improve the work of the circulation department
B.provide attractive and special services to readers
C.offer more interesting and entertaining information
D.provide valuable information to attract more readers
49.What can we learn about advertising in newspapers?()
A.Advertising adds a lot of value to newspapers
B.Newspapers would not exist without advertising
C.Newspapers depend on advertising to keep going
D.Advertising makes newspapers sell at a good price