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[单选题]
Starbucks ® Anniversary Blend于哪年推出？（）
A.1971年
B.1984年
C.1991年
D.1996年
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题目内容
（请给出正确答案）
如果结果不匹配，请 联系老师 获取答案
题目内容
（请给出正确答案）
A.1971年
B.1984年
C.1991年
D.1996年
如果结果不匹配，请 联系老师 获取答案
更多“Starbucks ® Anniversary Blend于…”相关的问题
Starbucks serves about 100 million people a week.
A．Y
B．N
C．NG
A.可读性
B.可选择性
C.可识别性
D.喜好
Starbucks' Secret Ingredient
How you can incorporate coffee chain chairman Howard Schultz' persuasive communication skills in your workplace.
If you've set foot in a Starbucks recently, there's no doubt you've been exposed to marketing for Akeelah and the Bee, the story of a young girl who thies to make it to a national spelling bee (拼写比赛获得者). The movie opened Apr. 28 and represents the coffee chain's first major push into theatrical releases--part of a joint-marketing agreement with Lion's Gate to promote the film (see BW Online, 5/1/06, "Howard Schultz Looking For His Next Act").
In many ways the story of a poor child with big dreams reflects the upbringing of Starbucks Chairman Howard Schultz, who grew up in the housing projects of Brooklyn and now oversees the Seattle-headquartered coffee empire (see BW Online, 4/26/06, "Starbucks Perks Up Socially Conscious Films"). In the past few weeks I have seen Schultz profiled on 60 Minutes and the new CNBC show American Made. I found it inspiring that Schultz has maintained a very strong, persuasive, and consistent message since the time he granted me an interview for my book.
His powerful communication skills define a leader who knows not only what he stands for, but also the values he promotes, and who knows how to make an emotional connection with his listeners. In fact, Schultz majored in communications in college, took public-speaking courses, and credits much of his ability to win over investors, customers, and employees to his communication skills. There are three qualities that I think help Schultz stand out as a persuasive business communicator. My observations and three lessons you can incorporate into your own workplace follow:
SHARES HIS PASSION. Schultz is fiercely passionate about what he does. But understand that his passion is not only about the coffee. He sells much more. You see, while Schultz loves coffee, he's passionate about creating a workplace that treats people with dignity and respect. That's the message he conveys consistently to employees, customers, and investors.
In Schultz's book, Pour Your Heart Into It, the word "passion" appears on nearly every other page. But he doesn't leave his enthusiasm on its pages. In conversation, Schultz exudes an authentic, unbridled passion for his employees and their lives. It rubs off on his listeners.
"You either have a tremendous love for what you do, and passion for it, or you don't," Schultz told me. "So whether I'm talking to a barista, a customer, or investor, I really communicate how I feel about our company, our mission, and our values. It's our collective passion that provides a competitive advantage in the marketplace because we love what we do and we're inspired to do it better. When you're around people who share a collective passion around a common purpose, there's no telling what you can do."
Lesson 1: Dig deep to identify what you are truly passionate about (hint: it's not always the product itself) and convey that message to employees, customers, and colleagues. When you are passionate, you come across as excited, energetic, and enthusiastic--all of the qualities people like to see in others. And if people like you, they're more likely to do business with you or to back your vision.
While Schultz's passion rubs off on employees, it was his enthusiasm mixed with the ability to paint a vivid picture of what he was trying to accomplish that convinced skeptical investors to back his original concept. Schultz makes his money off coffee beans--whole, ground, or what have you--but what he's really selling is a blend of coffee and romance. Schultz has succeeded in painting a picture of comfort and community--a third "destination" between work and home.
During a now-famous trip to Italy, Schultz's life changed forever when he took his first sip of espresso and steamed milk
A．Y
B．N
C．NG
Harsh Reality of the American Dream
— by Humphrey Hawksley
(BBC News, United States)
It was a brilliant, hot day on the Seattle waterfront, with unspoilt views across the bay to outlying islands.
Just beyond a stretch of grass where people lay with books and lovers, came the melody of live unaccompanied singing. It turned out to be four men outside a cafe singing a love song about Cupid, each with different voice ranges, and a deep, swaying crowd, clapping along.
The Starbucks logo of the cafe struck me as a little old-fashioned until someone mentioned that this was the first Starbucks ever opened anywhere in the world.
I had come to Seattle because of a recent survey by the Centre for Economic Performance in London, on how easy or difficult it was to get rich in different parts of the world —or if not rich, at least move out of poverty.
"If you are born into poverty in the US," said one of its authors, "you are actually more likely to remain in poverty than in other countries in Europe, the Nordic countries, even Canada, which you would think would not be that different."
Possibilities
The Study, together with general anti-American sentiment (情绪) which has become more prevalent since the Iraq war, raised for me a question about the American dream —the idea that the United States is a place where anything is possible.
I had chosen Seattle not only because Starbucks was created there, but also because Microsoft and Amazon Books and Boeing airliners all come from this small city. Dreams, if you want, which began small but are now global brands.
"Great day, isn't it？" I turned to see the lined, and drawn face of a man I will call Dave. "Are you getting what you want？"
We had met a couple of days earlier when he was having breakfast at a charity for the broke and homeless, and I had asked him if he believed in the American dream.
"The American dream." Dave said, eating a muffin and wiping his lips with a paper napkin.
"Well, it comes and goes. It will come again."
Winners and losers
In a low-ceilinged eating hall, maybe 100 men sat side by side along trestle tables. They had queued up since five, registered in case there was any work, then ate while security guards watched over them in case there was trouble.
In Europe or just across the border in Canada, they would be more likely to get social security, but this was America, where society is harshly divided into winners and losers.
Strangely, though, there seemed to be little resentment or blame of government. American culture is about self-reliance and the individual fighting a way through.
"The American dream," said one of the men, his eyes dartingly alive, his nose so skewed it must have been broken many times in different fights.
"I guess you are talking about a home, wife, children and all that."
"Do you have it？" I said.
"No. No. I don't. I had my opportunities, but I lost."
Control
Just up the road in a small print shop, a fit, thoughtful former air force officer, Bobby Ray Forbes, was slotting calendars into envelopes.
His life collapsed when his marriage went wrong. He had ended up on the street, but recently had managed to get a job a
A．Y
B．N
C．NG
（一）
Imagine waking up and finding the value of your assets has been halved. No， you’re not an investor in one of those hedge funds that failed completely. With the dollar slumping to a 26－year low against the pound， already－expensive London has become quite unaffordable. A coffee at Starbucks， just as unavoidable in England as it is in the United States， runs about ￥8.
The once all－powerful dollar isn’t doing a Titanic against just the pound. It is sitting at a record low against the euro and at a 30－year low against the Canadian dollar. Even the Argentine peso and Braｚilian real are thriving against the dollar.
The weak dollar is a source of humiliation， for a nation’s self－esteem rests in part on the strength of its currency. It’s also a potential economic problem， since a declining dollar makes imported food more expensive and exerts upward pressure on interest rates. And yet there are substantial sectors of the vast U.S. economy from giant companies like Coca－Cola to mom－and－pop restaurant operators in Miami for which the weak dollar is most excellent news.
Many Europeans may view the U.S. as an arrogant superpower that has become hostile to foreigners. But nothing makes people think more warmly of the U.S. than a weak dollar. Through April， the total number of visitors from abroad was up 6.8 percent from last year. Should the trend continue， the number of tourists this year will finally top the 2000 peak？ Many Europeans now apparently view the U.S. the way many Americans view Mexico as a cheap place to vacation， shop and party， all while ignoring the fact that the poorer locals can’t afford to join the merrymaking.
The money tourists spend helps decrease our chronic trade deficit. So do exports， which thanks in part to the weak dollar， soared 11 percent between May 2006 and May 2007. For first five months of 2007， the trade deficit actually fell 7 percent from 2006.
If you own shares in large American corporations， you’re a winner in the weak－dollar gamble. Last week Coca－Cola’s stick bubbled to a five－year high after it reported a fantastic quarter. Foreign sales accounted for 65 percent of Coke’s beverage business. Other American companies profiting from this trend include McDonald’s and IBM.
American tourists， however， shouldn’t expect any relief soon. The dollar lost strength the way many marriages break up slowly， and then all at once. And currencies don’t turn on a dime. So if you want to avoid the pain inflicted by the increasingly pathetic dollar， cancel that summer vacation to England and look to New England. There， the dollar is still treated with a little respect.
81. Why do Americans feel humiliated？
A. Their economy is plunging.？
B.They can’t afford trips to Europe.
C.Their currency has slumped.
D. They have lost half of their assets.
Creative Destruction of Higher Education
A．Higher education is one of the great successes of the welfare country．What was once the privilege of a few has become a middle-class entitlement， thanks mainly to government support．Some 3．5 million Americans and 5 million Europeans will graduate this summer．In the modem world universities are developing rapidly: China has added nearly 30 million places in 20 years．Yet the business has changed little since Aristotle taught at the Athenian Lyceum （雅典学园）: young students still gather at a specific time and place to listen to the wisdom of scholars．
B．At present， a revolution has begun， thanks to three forces: rising costs， changing demand and new technology．The result will be the complete change of the university．While the prices of cars， computers and much else have greatly fallen， tmiversities have been able to charge ever more for the same service because they are protected by public funding and the high value employers place on degrees．For two decades the cost of going to college in America has risen by 1．6 percentage points more than inflation every year．
C．For most students， the university remains a great deal．The total lifetime income from obtaining a college degree， in net-present-value （净现值） terms， can increase as much as $ 590，000．But an increasing number of students have gone deep into debt， especially the 47% in America and 28% in Britain who do not complete their course．As for them， the degree by no means values for that sum of money．And the government becomes more and more unwilling to fund the university．In America government funding per student fell by 27% between 2007 and 2012， while average tuition fees， adjusted for inflation， rose by 20%．In Britain， tuition fees close to zero two decades ago can reach $15，000 a year．
D．The second factor resulting in change is the labor market．In the standard model of higher education， people go to university in their 20s．A degree is an entry ticket to the professional classes．But automation is beginning to have the same effect on white-collar jobs as it has on blue- collar ones．According to a study from Oxford University，47% of occupations are at risk of being automated in the next few decades．As innovation wipes out some jobs and changes others， people will need to top up their human capital all through their lives．
E．By themselves， these two forces would be pushing change．A third——technology——ensures it．The internet， which has turned businesses from newspapers through music to book sale upside down， will turn over higher education．Now the MOOC， or "Massive Open Online Course"， is offering students the chance to listen to star lecturers and get a degree for a fraction of the cost of attending
a university．MOOCs started in 2008 ; however， they have so far failed to live up to their promise．Largely because there is no formal system of accreditation （认证）， drop-out rates have been high．But this is changing as private investors and existing universities are drawn in．One provider，Coursera， claims over 8 million registered users．Though its courses are free， it received its first $1 million in incomes last year after introducing the option to pay a fee of between $ 30 and $100 to have course results certified．Another， Udacity， has teamed up with AT&T and Georgia Tech to offer an online master"s degree in computing， at less than a third of the cost of the traditional version．Harvard Business School will soon offer an online "pre-MBA" for $1，500．Starbucks has offered to help pay for its staff to take online degrees with Arizona State University．
F．MOOCs will destroy different universities in different ways．Not all will suffer．Oxford and Harvard could benefit．People of great ambition will always want to go to the best universities to meet each other， and the digital economy tends to favor a few large institutions in charge of its operation．The big names will be able to sell their Moocs around the world．But ordinary universities may suffer the fate of many newspapers．Were the market for higher education to perform. in future as that for newspapers has done over the past decade or two， universities" incomes would fall by more than haft， employment in the industry would drop by nearly 30% and more than 700 institutions would shut their doors．The rest would need to adjust themselves to survive．
G．Like all revolutions， the one taking place in higher education will have victims．Many towns and cities rely on universities．In some ways MOOCs will further make the difference both among students and among teachers．The talented students will be much more comfortable than the weaker outside the structured university environment．Superstar lecturers will earn a fortune， to the anger of their less charming colleagues．
H．Politicians will come under pressure to halt this revolution．They should remember that state spending should benefit society as a whole， not protect professors from competition．The change of universities will benefit many more people than it hurts．Students in the rich world will have access to higher education at lower cost and greater convenience．The flexible nature of MOOCs appeals to older people who need training．EdX， another provider， says that the average age of its online students in America is 31．In the modern world online courses also offer a way for countries like Brazil to go ahead Western ones and supply higher education"much more cheaply．And education has now become a global market: the Massachusetts Institute of Technology discovered Battushig Myanganbayar， a remarkably talented Mongolian teenager， through an online electronics course．
I．Rather than maintaining the old model， governments should make the new one work better．They can do so by supporting common standards for accreditation．In Brazil， for instance， students completing courses take a governmentrun exam．In most Western countries it would likewise make sense to have a single， independent organization that certifies exams．Changing an ancient institution will not be easy．But it does promise better education for many more people．Rarely have need and opportunity so neatly come together．
The introduction of automation affects the labor demand and then brings about the revolution of higher education． 查看材料
